The way your organisation listens to, and engages with, social media posts is what shapes your online presence and defines your influence as well as fostering brand sentiment.

You can gain valuable insight into your customers, competitors and industry influencers.

But you need to spread your activities across several channels and keep

a constant watch for new opportunities.

However, acquiring these insights takes time, and the use of the right tools.

Campaigns and content management are key to online success.